Statistics Canada
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Valentine’s Day… by the numbers
2010
February 14th is Valentine's Day!
Named for Saint Valentine, this is a day when couples express their love for each other by sending cards, exchanging gifts of chocolate, roses or personal items, and even sharing romantic dinners by candlelight.
(Data presented here are the most recent. Last updated: January 29, 2010.)
Singles 15 and over
4,521,885 — The number of single, never-married males aged 15 and over in Canada as of July 1, 2007.
3,666,066 — The number of single, never-married females aged 15 and over in Canada as of July 1, 2007.
Source: CANSIM, table 051-0010 (Estimates of Population by Marital Status, Age and Sex for Canada, Provinces and Territories).
A potential mate (of all ages)
6.4 million — The number of single, never-married females of all ages in Canada as of July 1, 2007.
7.4 million — The number of single, never-married males of all ages in Canada as of July 1, 2007.
3.3 million — The number of widowed or divorced men and women in Canada as of July 1, 2007.
17.1 million — The total number of single men and women of all ages in Canada as of July 1, 2007.
Source: Summary tables, Population by marital status and sex.
Consenting adults
13,180,893 — The total number of males aged 18 and over in Canada as of July 1, 2009. This up from 12,963,600 in 2008.
13,634,506 — The total number of females aged 18 and over in Canada as of July 1, 2009. This was up from 13,420,375 in 2008.
Source: CANSIM, table 051-0001 (Estimates of Population by Age and Sex for Canada, Provinces and Territories).
A solemn vow
146,242 — The number of couples who tied the knot in 2004.
Source: Marriages, 2004: Data tables.
18% — The proportion of weddings that took place in July 2004. July and August are usually the most popular months for weddings.
4% — The proportion of weddings that took place in February 2004.
3% — The proportion of weddings that took place in January 2004. January is the least popular month for weddings.
Source: CANSIM, table 101-1001 (Marriage Database).
45,300 — The number of same-sex couples in 2006. Of these, about 7,500 (16.5%) were married couples and 37,900 (83.5%) were common-law couples.
54% — The proportion of same-sex married spouses who were men.
46% — The proportion of same-sex married spouses who were women.
Source: 2006 Census, Family Portrait: Continuity and Change in Canadian Families and Households in 2006: Findings.
See also: 2006 Census, Marital status; 2006 Census information on same-sex common-law and married couples; Gay pride… by the numbers.
15.9 million — The total number of men and women who were legally married (including persons legally married, legally married and separated, and persons living in common-law unions) in Canada as of July 1, 2007.
Source: Summary tables, Population by marital status and sex.
A special meal
Food purchased from restaurants also includes refreshment stands, snack bars, vending machines, mobile canteens, caterers and coffee wagons.
$1,638 — The average amount that Canadian households spent on food purchased from restaurants in 2008.
94.7% — The proportion of households in Canada reporting expenditures on food purchased from restaurants in 2008.
Source: CANSIM, table 203-0002 (Survey of Household Spending).
A special gift
$2.2 billion — The total value of cosmetics and fragrances sold at retailers in Canada in 2008.
$3.0 billion — The total value of jewellery and watches sold at retailers in Canada in 2008.
$1.6 billion — The total value of women's lingerie, sleepwear and intimates sold at retailers in 2008.
$624 million — The total value of men's underwear, sleepwear and hosiery sold at retailers in 2008.
$1.4 billion — The total value of giftware, novelties and souvenirs sold at retailers in 2008.
$3.8 billion — The total value of stationery, office supplies, card, gift wrap and party supplies sold at retailers in 2008.
Source: CANSIM, table 080-0018 (Quarterly Retail Commodity Survey).
A glass of wine
$5.4 billion — The value of wines sold by wineries, liquor stores and agencies in Canada in 2007/2008, up 7.3% from the previous year.
425.3 million litres — The volume of wine sold at wineries, liquor stores and agencies in Canada in 2007/2008, a 4.9% increase. The growth in sales of imported wine was more than twice the growth of domestic wine sales.
62% — The proportion of the volume of sales of red wine (including rosé wines) relative to white wines sold in Canada. Three-quarters of all red wines sold in Canada were from other countries, compared with just over 62% of white wines.
Source: “Control and sale of alcoholic beverages”, The Daily, Monday, April 20, 2009.
15.0 litres — The per capita consumption of wine in Canada in 2008. This represents 20 bottles (750 ml) per person aged 15 and over in Canada!
Source: Food Statistics, 2008.
$312 million — The value of sales of sparkling wines in Canada in 2008. Canadian products made up less than a quarter of this amount.
18.6 million litres — The volume of sparkling wines sold in Canada in 2008.
Source: CANSIM, table 183-0015 (Control and Sale of Alcoholic Beverages in Canada).
A box of chocolates
220 — The number of manufacturers of chocolate and confectioneries from cocao beans and from purchased chocolate in Canada in 2007.
$1.0 billion — The total revenue of manufacturers of chocolate and confectioneries from cacao beans in Canada in 2007. (Data for the revenues of companies that manufacture confectionaries using purchased chocolate are suppressed to meet the confidentiality requirements of the Statistics Act.)
Source: CANSIM, table 301-0006 (Annual Survey of Manufactures and Logging).
A bouquet of roses
13.7 million — The number of stems of roses produced in Canada in 2008. This represents more than a million bouquets of a dozen roses each.
Source: Greenhouse, Sod and Nursery Industries, 2008.
A place for love
You may or may not find the love of your life in these towns, but you might find some interesting census data on these places in Community profiles:
- Love, Saskatchewan
- Saint-Valentin, Quebec
- Heart’s Desire, Newfoundland & Labrador
- Rose (various locales)
For more information about this page or for help finding more data, contact Media Relations.
